Hem: new homeware site from Fab offers high-end design but skimps on UX

by David Moth
Hem is the new high-end furniture ecommerce site from the team that brought you Fab.com. It aims to deliver designer furniture at affordable prices by cutting out the middleman. And if that sounds familiar, it’s because Made.com has been doing the same thing for several years, so Hem will have to try and differentiate its offering – it will have to re-disrupt the online furniture market.Read the full article