How 9 brands think of their marketing technology stacks

by Scott Brinker
Last month, the Corporate Executive Board (CEB) assembled a two-day meeting of “chief marketing technologists” from nine Fortune 500 consumer brands to have a confidential exchange among peers. I was the only outsider who was permitted to participate, as I facilitated the segment of their discussion around marketing technology stacks — in particular, exploring issues around si ...Read the full article