How A Google Mistake That Killed BuzzFeed’s Traffic Turned It Into A Social Media Powerhouse

by Danny Sullivan
What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, Google. Early on is BuzzFeed’s history, getting mistakenly hit by a Google penalty caused BuzzFeed to focus on social, and it has never looked back. BuzzFeed founder and CEO Jonah Peretti relayed the story when I talked with him last week on ...Read the full article