How BBC Worldwide views the shift to ad automation

by Chris Smith
Programmatic is clearly a strategic battleground for both the buy and sell sides of the industry. From advertisers moving programmatic in-house, to publishers plugging data leaks from Facebook, it’s one of the most dynamic area of the industry. BBC Worldwide’s vp of global strategy and sales operations Tom Bowman is bullish about the programmatic advertising market, but thinks ...Read the full article