I Wrote My Headline, Now What? How to Write Body Copy that Sticks

by Carly Stec
Compelling headlines. They're "all the rage" these days. While I'm not here to discredit the importance of an attractive headline, it is time that someone set the record straight. A great headline does not guarantee a great article. I mean, there's a lot of run-of-the-mill content out there cleverly disguised by witty, informative headlines, wouldn't you agree? It should be a crime.Read the full article