Live from Our Big Ideas Session Replay

by Linda Bustos Elastic Path Big Ideas Session

Today’s ecommerce storefronts haven’t changed much since the late 90’s. While new features like personalization enhanced the online experience, the traditional catalog-driven ecommerce storefront wasn’t built for our omni-channel world. In this new digital age, retailers must evolve or die. Explore how experience-driven commerce can grow online revenues across all touchpoints. • Should retail mobile apps mirror online storefronts? • How are brands story-selling across channels? • How in-store technologies like iBeacons and geofencing impact online merchandising and personalization Discussion by Linda Bustos (Get Elastic) and Kevin Lindsay (Adobe) Moderated by Matt Dion (Elastic Path)

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