Paid Search 101: The Ultimate Beginner’s Guide to #PPC Landing Pages

Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click campaign. If that isn’t the case it might be worth spending some time in Search Engine Journal’s handy-dandy paid search 101 library.Read the full article