Take an Oculus Rift test drive of the new Lexus

by Tanya Dua
In the market for a luxury car? Now you can test drive one that hasn’t come out yet without actually putting any rubber to the road. Lexus and its agency Team One have developed a motion-controlled driving simulator using the Oculus Rift DK 2, which lets users take a ride in its upcoming 2015 RC F Sports coupe. There has has been no shortage of virtual-reality campaigns recently.Read the full article

Lexus RC F Rift – VR Driving Simulator with Oculus Dk2

https://www.Lexus.com The Lexus RC F Rift virtual reality simulator experience featuring the Oculus Rift Development Kit 2 (DK2) - a view from the driver’s seat. As part of the launch of the first-ever Lexus RC and RC F, Lexus developed a motion-controlled virtual experience—a first in the automotive industry—and released it as a beta during the 2014 Pebble Beach Concours d’Elegance in Monterey, CA. Virtual reality is just one part of the culture of innovation at Lexus that touches everything from design and manufacturing, to racing and the customer experience. #Lexus #LexusRC #LexusRCF #Performance Go to our website: http://www.lexus.com Find us on Facebook: https://www.facebook.com/lexus Find us on Google+: https://www.plus.google.com/+Lexus/posts Follow us on Twitter: http://twitter.com/#!/lexus Lexus Drivers: http://drivers.lexus.com L Studio: http://www.youtube.com/user/lstudiopresents Luxury Awaits: http://luxuryawaits.com Vida Lexus: http://vidalexus.com About Lexus: Welcome to the official Lexus YouTube channel. This is your front-row seat to the Pursuit of Perfection. Lexus RC F Rift – VR Driving Simulator with Oculus Dk2 YouTube: http://www.youtube.com/lexus