The rise of the marketing cloud. Will it conquer all?

by Amy Rodgers
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany. Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion. During the two-day conference, I attended Adobe’s keynote from Brad Rencher, entitled “Nerd ...Read the full article