Together We Make GIFs: Why the Madden GIFerator Is Viral Content Marketing at Its Best

by Dillon Baker
How can a company penetrate the Internet’s imposing fortress of inside jokes, unsaid rules, and often virile criticism to produce an effective, popular, and uncontroversial viral marketing campaign? The answer to that question lies at the heart of the “Best Meme of 2014”: The Madden GIFerator. That’s right: The greatest meme of 2014, according to The Daily Dot, is a marketing campaign.Read the full article