Troubleshoot User Experience (UX) for Better Conversions

by Sharon Hurley Hall
User experience (UX) – it’s all about how easy it is fo r people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on to somewhere that gets it right, so fixing UX has a direct impact on web conversions.Read the full article

  • You Won’t Finish This Article - 72 readers, 8 Tweets - I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging”...

  • Side Drawer Navigation Could Cost Half Your User Engagement - 24 readers, 8 Tweets - The side menu has become fashionable on Android but not yet taken off on iPhone… but used inappropriately and you could use half your user engagement.