Beacons Do Pose a Privacy Threat — But It’s Not the One You’re Worried About

by Steven Jacobs
Earlier this week, Buzzfeed published a scathing report detailing an initiative by outdoor advertising giant Titan to install bluetooth beacons in hundreds of phone booths across New York City. But the report does more to underscore the shortcomings of the local technology industry in explaining the new technology than than it does expose a new, meaningful threat to the consumer privacy.Read the full article