Combining Storytelling with Data for Optimal Results (#Pubcon)

by Janae Derusso
Are you creating stories without any data to back them up? Are you using hard data to inform all decisions, without any human element? Stop. Pubcon Las Vegas 2014 kicked off day 2 with a keynote session by Jeffrey Eisenberg, co-author of soon-to-be-launched (October 27) ebook “Buyer Legends: The Executive Storyteller’s Guide.Read the full article