Content Marketing: Harvard Business School’s Michael Norton discusses surprising consumer behavior research

by Daniel Burstein
I am a skeptic. Maybe it’s from my career in marketing, advertising and editorial content, which involves me constantly receiving PR pitches. Maybe I was born that way. Or maybe I’m just your average American consumer. Whatever the cause, it’s rare for me to have a head-smacking epiphany, but here’s one I want to share with you: People don’t want fast This subhead likely ...Read the full article

Content Marketing: Michael Norton of Harvard Business School discusses research on showing your work

How can you get customers to value your products and services? Show them the effort that it took to create those products and services. In this video, Daniel Burstein, Director of Editorial Content, MarketingSherpa interviews Michael I. Norton, Professor of Business Administration, Harvard Business School, about his research on consumer behavior and decision-making, and how marketers can use these findings to better communicate the value of their products. To see the featured speakers for our next event – the upcoming MarketingSherpa Email Summit 2015 at the Aria Resort in Las Vegas – please visit