Facebook PMD Marin Software on Retailers’ Holiday Ad Strategies: You’re Doing It Wrong

by David Cohen
For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.Read the full article