Facebook’s Audience Network is now offically open for business

by Cynthia Boris
Hear that? It’s the sound of Google worrying. . . just a little bit. Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience.Read the full article