How Funny or Die Makes Branded Content Go Viral

by Camille Padilla Dalmau
Over the past seven years, Funny or Die has built a viral media empire, home to Internet sensations like “The Landlord” and “Between Two Ferns.” But rapidly, they’re also becoming a viral branded content shop. Funny or Die’s vice president of branded entertainment, Chris Buss, shed some light on their approach at this year’s Advertisement Week.Read the full article

Coke Chase 2013 Ad

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