How the Entertainment Industry Can Influence Your Content Marketing Job

by Ann Gynn
Content marketers may not have cause to shout, “lights, camera, action,” but in a way, we do work in an entertainment industry, of sorts. As Academy Award-winner and raconteur Kevin Spacey said in his keynote at Content Marketing World 2014, “We’re all struggling to meet the same goal — to make a connection with the audience.Read the full article