How Whistles is tailoring its ecommerce site to international markets

by David Moth
The internationalisation of ecommerce is one of the main priorities for established brands, with foreign markets providing huge potential for business growth. But this obviously brings with it a new range of challenges in terms of localised content, currency options and different fulfilment methods.Read the full article

#bellesandwhistles by Garance Doré x Whistles

Whistles have teamed up with Garance Doré, to direct a short film with the trademark Garance twist entitled #bellesandwhistles. Featuring an inspiring cast that embody all the qualities of our Whistles muse. Both the title #bellesandwhistles, and the cast, represent Whistles' British roots mingling with the American and French influence. The featured women include Yasmin Sewell, a London-based fashion consultant, Elle Strauss, the Fashion Director of Shopbop and Brit living in New York, Vashtie Kola, an American artist and DJ, Jeanann Williams, an American stylist, French actress Rebecca Dayan, and French DJ and creative consultant Cecile Togni. "I am delighted that we are working with Garance Doré on a digital first for Whistles. We see a great synergy between the aesthetic of both Whistles and Garance, which has been brought to life in the #bellesandwhistles film. To have such inspiring women working on and in the film is representative of the brand's DNA, it's like working with friends who understand you" -Jane Shepherdson, Chief Executive, Whistles