Intro to Generating SEM Ad Copy Testing Insights for Your CMO

by Karen Amundson
For the next 10 Tuesdays, Boost Media will be sharing secrets on how to derive executive insights from SEM ad copy testing. Moreover, we will provide benchmarks based on retail vertical data to answer questions like, “What is the number one worst word to include in SEM ad copy?” and, “How is this information actionable to my CMO?” This week, we begin by sharing our framework f ...Read the full article