Q&A: IBM’s Guy Stephens on the importance of social customer service

by Christopher Ratcliff
Using social media channels for customer service is a key way to remain relevant to not only your customer’s needs but also their expectations. If you’re a brand than you should be on social. If you’re on social then you should be exactly that... Social. Communicate openly with your customers no matter what their query and do so personally, quickly and offering resolution where possible.Read the full article