Study: Holiday Ad Campaigns On Facebook Should Start Earlier Than You Think

by Ginny Marvin
Here we are on the cusp of the holiday retail frenzy in which every retailer will be vying for consumer attention and wallets. According to eMarketer, retailers will increase ad spending by 20 percent over the holiday season. According to new research from Marin Software, retailers aren’t getting their timing right when advertising on Facebook during the holiday shopping season.Read the full article