The Seven Cardinal Sins of Content Marketing

by Matt Beswick
Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: 1 – Underestimate the influence content has (Gluttony) It’s easy to devour what feel like the big facts and shun mark ...Read the full article