Use this Hollywood Secret to Write Addicting Opt-In Copy

You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more episode” on Netflix, but then it turns out not to be just one. What is it about those shows that make them so addictive? And, more importantly, how can you apply it to writing email opt-in copy that literally gets people hooked the seco ...Read the full article