Watch Cheerios Celebrate Love in This Bold, Beautiful New Video

by Alyssa Hertig
Cheerios’ latest video demonstrates how pure, simple storytelling can make the best kind of ad. In a new three-minute video by Cheerios, André and Jonathan, a happy gay couple from Montreal, tells the heartwarming story of their journey to build a family. In the unwelcome climate, they thought they’d never have a child. “But we didn’t want to keep all this luck and love to ourselves.Read the full article

The Cheerios Effect: André, Jonathan & Raphaëlle’s Story

It seemed like André and Jonathan had it all - great careers, a beautiful home, and their love for one another. Then along came Raphaëlle. Share your connection story at http://cheerioseffect.ca