Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies

by Haniya Rae
MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate. “The way we’re thinking about technology is one foot in today and one foot in tomorrow,” says Stevie Benjamin, the senior director o ...Read the full article

Coors Light Axis Presents: Curren$y, Big Easy to Big Time

Curren$y, formerly known as 'Curren$y The Hot Spitta'; gives us a unique look at how being born in a city like New Orleans helped him create a timeless sound like his own. From his renowned mixtapes to his days at No Limit records, Coors Light Axis gives you a 1 on 1 ride with Curren$y like you've never had before.



  • MillerCoors Is Testing Branded Content With 26 Different Tech Companies

    adweek.com - 10 readers, 107 Tweets - MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’ marketing up until now has primarily homed in on broader brand-building.