MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate. “The way we’re thinking about technology is one foot in today and one foot in tomorrow,” says Stevie Benjamin, the senior director o ...Read the full article
Coors Light Axis Presents: Curren$y, Big Easy to Big Time
Curren$y, formerly known as 'Curren$y The Hot Spitta'; gives us a unique look at how being born in a city like New Orleans helped him create a timeless sound like his own. From his renowned mixtapes to his days at No Limit records, Coors Light Axis gives you a 1 on 1 ride with Curren$y like you've never had before.