A framework to allocate marketing spend using audience segmentation

2015 is approaching and we are in the middle of budgeting times in many corporations. More than ever, digital marketing budgets will concentrate the attention of CMOs and CEOs, driven by such public declaration as that of Jean Paul Agon at L’Oreal (the world’s third biggest advertiser) that digital will account for 15% of L'Oréal's marketing spend in 2015.Read the full article