Are Social Media Content Agencies and Experts Taking You for a Ride?

by Jonathan Crossfield
There are many agencies, consultants, and “experts” living off the perception that social media marketing is a complex science, beyond the ken of mere mortals. Their social media content strategies are driven by as many graphs, metrics, and loosely defined abstract concepts as the client is willing to pay for. It’s a sleight of hand that creates a lack of genuine accountability.Read the full article