Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns

by Ginny Marvin
How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 40 billion this year to 70 billion in 2016. Yet despite these trends, many marketers aren’t keeping up with consumer’s changing call habits.Read the full article