Content Marketing and the Commoditization Effect: Is it Real?

by Marcus Sheridan
People ask me often to predict the future of the way we buy, and although I’m by no means a marketing seer, I do know this: Consumers are going to be consumers. They will demand more. They will want it faster. They will want it easier. This is what we call “reality.” But will that make us a Commodity? I mention this little point because I had a meeting with an Australian ...Read the full article