Excel Correlation, Causation, and Optimization

Figuring out the “why” behind account performance issues can be a very tricky proposition. At best, it’s a quick dive in to the change history and noticing that someone added 500,000 negative phrase match keywords. At worst, though? Well, the worst-case scenario is that there may not be an easy answer, and you’ll need to get creative to figure it out.Read the full article