Forbes tweaks native ad program for greater scale

by Lucia Moses
Publishers are pinning their hopes on native ads, but sooner or later, they’ll have to address the question of how they’re going to scale ads without diminishing the qualities that make them native in the first place. Forbes is now making a major overhaul to its BrandVoice pages that directly addresses this question. Starting next week, Forbes will let brands republish content from elsewhere.Read the full article