Google Custom Affinities Is Here: What You Should Do

by Ian Lurie
Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about random affinities and such a few years back at MozCon.Read the full article