Half of all mobile shoppers will abandon the cart if the app gives them trouble

by Cynthia Boris
Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much of a headline is it? Of course people are going to give up when things don’t work. So why are we talking about this? I’ll tell you why – because it’s a great reminder of just how little it takes to lose a customer after you’ve worked so hard to get that custome ...Read the full article