How To Do PPC For Small Business

by John Rampton
PPC (pay-per-click) marketing is not a strategy for only the big dogs of the business world. Though it may seem complex at times, PPC is a critical part of any marketing campaign. Here are a few ways to simplify and maximize your approach to PPC: 1. K.I.S.S. (Keep It Simple Stupid). Rather than overdoing the keywords, keep each ad group around 20-25 keywords and don’t spre ...Read the full article