Is Neuroscience the Future of Content Marketing Measurement?

by Alyssa Hertig
When it comes to measuring the effectiveness of creative content, it’s always difficult to balance intuition with science. But some neuroscientists think there’s room to completely turn marketing on its head. “I guarantee that if you’re relying on traditional measures like surveys and focus groups to understand the whole consumer in today’s modern media landscape, you are de ...Read the full article

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"

Watch Budweiser's Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy. #BestBuds Learn about the starring Clydesdales on our blog. Music: Let Her Go by Passenger © 2012