Running Your Business with Mission-Driven Execution (#Pubcon)

by Janae Derusso
You focus on your brand, but do you focus on your mission? Pubcon 2014 Las Vegas kicked off this morning with a keynote from Chris Brogan, who impressed upon us the need to focus on the “why” we do what we do. He describes your mission as “what drives your deepest purpose.” You have to understand your mission, and truly believe in it.Read the full article