Seizing The Mobile Opportunity For The Holiday Season

by Benjamin Vigneron
About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types bring to the table in paid search, as well as on the Google display network. While those cross-device numbers should be seen as mostly directional (as they only reflect what those users who have previously signed into Google do), search ma ...Read the full article