Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

by Amy Gesenhues
According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it. The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than 1,800 marketers on ...Read the full article