The Benefit of Beacons Is in the Past and the Future — Not in the Present

Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location ...Read the full article