The Evolution of SERPs and User Behaviors

by Erin Everhart
As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless ...Read the full article