Who’s at the Center of Your PR Universe?

by Erin Feldman
Most brands know that “me, me, me” messages don’t resonate with the media or their audiences, but they may struggle to replace them with “you, you, you” ones. As Andrew Davis at Content Marketing World so eloquently put it, they’ve yet to shift the center of their PR universes to the customer. They’re trying, but it isn’t an easy thing to do. Still, they must try.Read the full article