Why Inbound Marketing is on the Rise, and What That Means For Content Marketing

by Amanda Walgrove
HubSpot, a company that sells inbound marketing software and even coined the term “inbound marketing,” just released its sixth annual “State of Inbound” report for 2014–2015. The report, based on a survey of 3,570 marketing and sales professionals—44 percent of which are HubSpot customers, and 68 percent of which are B2B marketers—finds that inbound marketing is trending upwa ...Read the full article