Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate

by Martin Beck
Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that last week announced that “attention minutes” ...Read the full article