Four steps on the road to organizational growth, dominance or irrelevance

by Seth Godin
We see the same four steps, over and over: Struggle: At the beginning, no one knows what you make or why they need it. They are unaware and distrustful too. Sometimes the struggle never ends, other times the story is so compelling and the value created so in demand that it appears to go by quickly. But the struggle is always there.Read the full article