HOLIDAY SHOPPING: Social Referrals Are Key

by David Cohen
With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013. MarketLive surveyed 1,000 U.S.Read the full article