How Clarins is using WeChat, Baidu and Tmall to expand in China

by David Moth
China represents both a huge challenge and a huge opportunity for brands looking to expand into new markets. Julien Chiavassa is an expert on Chinese ecommerce having been living and working in the country since 2005. In 2011 he established Clarins’ first ecommerce store in China and has recently moved to Singapore to become head of digital and ecommerce in APAC.Read the full article