How Marketers Can Get In Sync With The Multi-Screen World

by Soo Jin Oh
With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs, it’s difficult to target users with relevant ads. However, a multi-screen or omni-channel strategy is the future for marketers. An August 2013 poll by the Association of National Advertisers and Nielsen found that two-thirds of marketers spen ...Read the full article