How to Get the Most of Out of Best-Practices in Audio Branding

It could be argued that maintaining a vibrant audio brand—a distinct musical identity that expresses a product or service's promise, personality, and values at each touchpoint—is, in and of itself, a marketing best-practice. Yet, most US marketers haven't tended to their audio brands, whereas their European competitors—Peugeot, Michelin, AXA, SNCF, and others—have been doing so for years.Read the full article