How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

There's still room for innovation in email marketing. Many are quick to write off email as old-fashioned, but think about the customer experience: Members of your audience no longer sit down to check their Hotmail account once a day or once a week; email is now a habitual part of the consumer and customer experience. People refresh their email while waiting in line at the grocery store.Read the full article